How Do I Get My Business Found Locally?
So, you’re looking to enhance business success online… Sometimes, this is easier said than done. All the work you put towards the path to a lucrative future may not be working for you at all. Some fall short in how much they are willing to put into their business while others go above and beyond, yet, don’t have a clear focus that brings them the results they are seeking. One of these seemingly small focuses, that can make a huge impact on your business development, is making sure your business can be found by your local audience.
Including “Near Me” As A Key Phrase
From what search engine trends have shown us, phrases that end in “near me” may be a relatively small portion of local search volume, but these searches represent the amount of local intent and this translates to high-quality traffic for businesses that have a local target as their main focus. As of 2015, 50% of consumers who conducted a local search from their smartphone visited that store within a day, and 18% of those searches led to a purchase within a day. With our fast-paced lifestyles and need-it-now attitudes, these numbers have only increased! To be sure you enhance business success, having your business website optimized for your local customers comes down to establishing accurate, effective keywords and phrases to drive traffic and rank higher in SERPs (Search Engine Results Pages). This is where SEO, or Search Engine Optimization, comes into play. By utilizing relevant keywords and cleverly placing them within your business website, maximum exposure can be achieved.
How SEO Keywords And Phrases Influence Local Website Traffic
There are a lot of businesses out there, and your competitors are a part of this pool. Since optimization is of huge importance to enhance business success, many other companies already have resources established to ensure their website’s search results are tailored to their target audience. Optimizing for relevant searches is vital for the growth of a business’ publicity and can truly set your company apart, especially when your focus is on a specific local city, town, or county. For proper, effective Search Engine Optimization, it’s important to place yourself in the searcher’s shoes and take into consideration what they will be asking, and how they will be asking, to direct them to your business.
Influence From Ratings And Reviews
Another great way to enhance business success is to have organic content from local reviews. Ratings and reviews go a long way; with Google even allowing for the option of sorting search results by these ratings. So, essentially, the more you have, and the more satisfied your customers, the greater your potential for a higher search result ranking. Besides helping your business gain more attention from a listing perspective, more ratings and reviews also translate to more opportunities to sway your audience. In fact, according to statistics compiled by Ironpaper, “72% of people entrusted online reviews just as much as personal recommendations.” Having your business listed on major websites that specialize in supplying ratings and reviews (such as Yelp, Angie’s List, Google Local Guides, etc.) helps your business exposure as well. Besides emphasizing your business reputation, these sites also serve as a means by which you generate inbound links – which we’ll discuss further down.
Locally Focused Blogging
Integrating blogs on your website is another way to use SEO to your business’ advantage and enhance business success. You’ll want to keep these blogs optimized by using consistent keywords and phrases while also highlighting your geographic keywords. Blogs are a fantastic way to discuss local services, local involvement, and the commitment your business has to the local market. For efficient locally focused blogging, you can share stories of any work you have done within the town, city, or county – whichever you’re looking to spotlight for proper business exposure. You can also target important “pain points” that your business is looking to solve for the local market and express how changes can be made with your help. In all, blogging with subjects that are aimed towards your local market, when optimized correctly, are going to make it substantially easier for potential clients, customers, or consumers to locate your website.
What Other Ways Can I Enhance Business Success?
To enhance business success, you will want to be sure that you are increasing your conversion rates. If you’re not sure what this means… basically, the conversion rate is how often you have a website visitor that takes the exact action you want them to. This can be creating an account, signing up for an e-mail newsletter, making a purchase, downloading a particular app, etc. Your overall website design and layout play as much of a role here as quality content. When your layout, content, and call-to-action buttons all work together, your business will gain leads.
Previously touched on in our “Influence From Ratings And Reviews” section, inbound links are an important aspect to enhance business success because they increase your business website’s exposure. Inbound links are hyperlinks that direct to your site from another website. So, in short, when another site references your business website, a specific page from your website, gives credit towards a product or discusses a product that you supply, references a blog posting from your website, etc., this provides search engines with other means of gaining your business website information and influences higher SERP rankings.
Engaging with your audience, including your local market, is also an extensive way to enhance business success. Social Media plays a significant role in engagement as many platforms make it almost effortless to stay involved with followers within your local focus, as well as beyond. Twitter, Facebook, LinkedIn, Instagram, and Foursquare – among others – are popular opportunities to connect and promote your business for optimal exposure. With regular engagement, your business stays fresh in the minds of potential customers, clients, and consumers. Social Media involvement also enhances your opportunities to display promotions, website updates, featured products, and featured services – all with the added bonus of being free advertising. Engagement can also be established from those same reviews we discussed earlier. By responding to reviews, you improve customer service and show your audience that your business is involved. Overall, the more you engage, the easier you are to find.
There are many layers to proper business recognition online. Each supportive role is tailored to the needs of your business, as well as the focus you are looking to portray to your audience. Adding your local, geographic keywords plays a major role in how easily you can enhance business success. But, keywords and phrases aren’t always enough. #TeamJRC offers the full package for what your business website needs for true success. We ensure efficient, effective, and extraordinary websites for your online audience that aim to provide you with new, and continued, business leads. Building your business, and your business reputation, can be a rather daunting task to take on – but, with us, it doesn’t have to be!
If you’re looking to make some changes to enhance business success online, or don’t know where to even start, get in touch today to learn how we can find the right approach for your business prosperity!