Benefits of Social Media Management For Your Business
Social media platforms have steadily developed their involvement with various aspects of our daily routines, and 2017 has seen further growth with businesses taking advantage of the influence these networks provide. Social media continually proves to be one of the best methods a business can use to stand out in their field and reach out to a wider audience. An active presence with major networks, such as Facebook, Twitter, LinkedIn, and others, is a necessary step in order for your business brand to expand as a leader in your particular industry. Active engagement on these social media platforms opens the door for potential customers, as well as new ways to interact with current customers. However, Social Media Management can become quite overwhelming, especially if you don’t have the right tools, or the proper knowledge, in order to promote your business in the most effective way and reach the right market. Below, we have highlighted five advantages of managing social media for your business and why you should be using social media to give your company the upper hand.
Boost Brand Awareness
Social media platforms can be powerful tools to grow your business brand, as long as they are used effectively. By dismissing social media as a method to boost brand awareness, your business is then leaving open ground for your competitors to build upon. On a daily basis, diverse people, from differing backgrounds, are actively engaging with their favorite brands and using social media as a way to connect to businesses on various levels. By embracing social media as a crucial method to build brand loyalty, you also have the advantage of leading users toward being advocates of your brand.
Increase Inbound Traffic
Blogs are a great way for your website to utilize fresh content in order to connect with your audience, however, blogs are not the only way your business can increase exposure. Having your website content shared on social media platforms further increases your reach, tenfold. Only a small percentage of people will be actively searching for the relevant keywords that are related to your business product or service. Social media helps to bridge this gap and form the connection to tap into a larger market. This extended audience results in an increase in your website’s inbound traffic, which, ultimately, helps with your overall search ranking.
Connecting With Customers
Connecting with a versatile customer base is crucial to your business brand in order to establish your business niche. By using multiple social media platforms, your business ultimately has the advantage of targeting different audiences. This more expansive reach generates into more revenue, but only if it is done correctly. Interacting with your market is crucial to success. The way a company manages their customer service via social media can even convert complaints into future earnings. The following stats showcase how influential social media management and customer service is for your business:
- 33% of people would rather connect via social media than by telephone *
- 71% of people who have a positive customer service experience via social media are likely to recommend that company *
- When someone receives good customer service via social media, they are likely to spend 21% more on products/services *
- 70% of people who are helped via social media customer service return as future customers *
*statistics are taken from Ambassador’s Infographic: Social Customer Service
Proper social media management and customer engagement results in greater opportunities to be found via an organic web search boosting overall search engine optimization. By having your social profiles optimized, you also keep them fresh and fueled with relevant content to create a stronger online presence. This translates to more exposure and acquiring multiple channels in order to draw even more people to your business. With improved search engine optimization comes the ability to reach an even greater audience and increase SERP (search engine result pages).
Increase Conversion Rates
Social media management provides the added value of capturing targeted leads and converting leads into sales. When executed correctly, combining all of the advantages that social media management has to offer ultimately results in satisfied customers… and happy customers mean flourishing business.
In all, management of your company’s social media should generate more business, help you connect with your customers, and be able to make those connections on a higher level. In this age, social media management is not an area you should question for your business… it’s a necessity, right alongside your website. It is another method to get your name – your brand – out there, and get your business on the mind of your target market.
We realize this can be a somewhat daunting task to take on, especially when there are many other aspects of a business that take precedence. That’s where #TeamJRC can help! We create and re-purpose content in order to find the best way to engage with the online community. By taking social media management off of your “to do” list, we free up more time for you to focus on doing what you do best – growing your business. Reach out to us today so that we can discuss what #TeamJRC has to offer you. Between saving you time and applying our know-how, it’s a no-brainer.